September 27, 1998

Google Inc.

Google Inc. is a multinational public cloud computing,
Internet search, and advertising technologies corporation.





Happy 12th Birthday, Google   Yahoo - September 27, 2010
It's Google's 12th birthday today, and Google's regular logo is replaced by
an image of a cake, created by the American painter Wayne Thiebaud.


After Crystalinks debuted on August 25, 1995, it slowly grew in the number of unique visitors who would stop by each day for different reasons. Some have left, only to return at a turning point in their lives, when I blog makes better sense to them. Today, Crystalinks' favorites still include Ancient Civilizations and Physical Science, as well as this blog.

In 1997, Crystalinks became an LLC, and a brand named Crystalinks.com. The follow year something miraculous happened ... Google was born and found me. It was love at first sight. From that day forth we would grow and continue together as 'works in progress' (a metaphor for how all good relationships should develop). Google has brought Crystalinks into the world, creating amazing contacts, bringing revenue, and much more. So today I say ... "Happy birthday Google. The best is yet to come."

Branding

Since the recession began, I have read people whose careers revolve around branding the identity of a specific product, service, or business. Many work as consultants creating brands for companies and using SEO to help those businesses grow. I guess this falls under the heading of marketing, advertising and sales, but it seems to work well when done professionally and allows one to be creative. (The shift in the grid is towards creative jobs).

A brand can take many forms, including a name, sign, symbol, color combination or slogan. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. It's not about the hard sell, but about credibility and getting yourself out as an expert in an industry. Crystalinks brand changed this month to make it faster and more efficient.




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